As targeted marketing makes its way into the healthcare sector, managed care’s extremely diverse arena provides the perfect opportunity for niche and micro-marketing strategies. Channel strategies can drive company and product differentiation, selection and penetration with key target accounts. Our personalized, customized marketing and print solutions make it possible for your managed care teams to have complete control when it comes to targeting key accounts with the specific messaging. On-demand, customized print capabilities ensure a range of materials at your disposal that can print and ship on demand, making it possible to provide the field with the most accurate and timely materials possible.

EarthColor offers a full range of offset, digital, and wide format printing solutions as well as a number of other finishing options that takes customization and personalization to new heights — all with significant cost savings and opportunities for improved workflow. Learn about the characteristics that have earned us the reputation for being the most trusted resource when it comes to having everything you need for a successful meeting—exactly when you need it.

EarthColor’s secure and fully customizable web-based portal allows you to tailor the
following materials:

• Banners
• Brochures
• Flyers
• Sell Sheets
• Posters
• Murals
• Meeting collateral and agendas
• Promotional products

A multi-channel campaign will make it possible to build a customer profile that includes channel preferences, medical practice characteristics, patient types, and relevant features and benefits for your brand that can increase revenue. By combining direct mail, personalized URLs, text messages, and QR Codes along with your trade show or sales force activity, you can greatly extend your reach and frequency and ensure your marketing messages are consistent across
all channels.

 

Whether the objective is awareness, education, purchase or loyalty, the right offer at the right time to the right person dramatically increases the chances of sales success.

Our easy-to-use web-based platform can support the integration of as well as measure and monitor the following campaign activities:

• Direct mail
• Personalized URLs (PURLs)
• Printed collateral
• Text messages
• QR (Quick Response) Codes

We can also assist in providing the mechanical specifications for various publications, keeping your project managers and media buyers with up-to-date information about status and delivery.

 

We can facilitate the collaboration needed between these partners to make publication insertion
a breeze:

• Agencies
• Pharmaceutical companies
• Trade publications
• Printers

Production of Product Information sheets can often be a daunting task with complicated lightweight stocks and miniature folds, yet EarthColor has assembled the right personnel and equipment for the job. This is complemented by an online inventory management, order placement, and reporting platform to help manage the complex logistics of PI version control and final disposition.

Working with EarthColor can boost the effectiveness of sales visits by preparing doctors for representative visits or following up afterwards. Implementing targeted messages that can be mailed, emailed or faxed to deliver pertinent and well timed content can be used to complement these critical visits and help increase the overall impact of your sales representative’s visit and your company’s message.

 

With many field sales teams utilizing SFA technology and our ability to integrate this solution makes it a must have for brand teams who want to maximize the return of each and every sales call.