EarthColor has developed industry expertise in verticals, so our solutions are meaningful and bring value to our clients’ core competencies. We continue to add solutions to our existing vertical concentrations, and new verticals are being considered every day.
The financial services vertical doesn’t measure the value of a client by the transaction, but by their long- term commitment and relationship. Maintaining these relationships while prospecting and networking for new relationships is the challenge for any financial services company. Couple this challenge with the growing compliance regulations, and relationship management becomes daunting.
EarthColor has developed tools and solutions to help get your message to the clients and prospects who need to hear it. We provide life-event-triggered communications and up-sell tactics that intelligently mine client data and identify opportunities. We put the ability to market and communicate into the hands of advisors while controlling and tracking content within compliance regulations.
How do you turn an operational cost into a revenue generator? By using trans-promotional marketing, which combines marketing content with transactional content. With trans-promotional marketing, we communicate marketing messages within statements that have readership beyond direct mail, which dramatically reduces postage and fulfillment costs.
Conversion and full participation is the key to selling retirement plans to sponsor participants, but all too often the sale ends when the sponsor is sold. EarthColor’s suite of products and services for retirement communications, including enrollment books, statements, web content, newsletters, calculators and interactive tutorials, are geared towards increasing participation.
Your record-keeping platform can be a launch pad for valuable marketing campaigns. By integrating directly with your record-keeper, EarthColor can sweep your platform and mine for marketing and operational opportunities.
EarthColor, in collaboration with McGraw-Hill Professional, one of the largest providers of business-related content, can provide unmatched newsletter content, production, personalization and mailing/fulfillment services. Our database marketing and variable page composition engines allow agents and stakeholders to customize newsletters for specific products, markets and clients all while maintaining your brand integrity.
How are your representatives promoting your services to their clients and prospects? EarthColor’s best-in-class tools allow for customized proposals and presentations at the highest quality while controlling costs and maintaining your brand’s integrity
